Millennials Aren't Financially Intimidated by the Price of That Avocado Toast
by Ande Frazier
October 9, 2018 .3 min read
Back to a hot topic – Millennials. What do we do with them now? A new study was released by Northwestern Mutual that finds Millennials are having trouble balancing their long-term finances. The 2017 Planning & Progress Study says overall, 32 percent of Millennials say they spend their money excessively, 23 percent of Millennials surveyed also admitted to hiding purchases from a spouse or partner. The study also showed financial planning and decision-making is impacting the emotional health of America’s youth with 23 percent saying financial anxiety makes them physically ill on a weekly or monthly basis. 24 percent also say financial anxiety affects their relationships with a spouse or partner regularly. While these percentages are higher than their Baby Boomer and Gen X peers, having anxiety over long-term financial planning is not a new concept for anyone. So, now what? What are the big differences between millennials and other generations?
They Have Different Values
Some people say that avocado toast is the reason Millennials don’t have any money. What these numbers, and “the avocado toast theory", show us is that Millennials have different values than other generations. We have learned through other studies that Millennials value convenience and experiences more than excessive purchases like cars and homes. They are living more for the now, rather than the future, which is probably why their anxiety around dealing with long-term financial planning is so high.
They Have More Debt
Millennials have to deal with a lot of financial issues that other generations didn’t have to which may account for their stress. For Millennials, it can be seemingly impossible to save any money when you are paying $700 a month in student loans. You must stop thinking of your student loans as a debt that is holding you back, and start looking at it as an investment into your future. Those loans paid for the education that will help you to reach your career goals and eventually get you to a salary that will alleviate some of the stress.
They Spend Differently
This brings us back to basic budgeting and taking things one step at a time. Do you need to buy a coffee everyday at your local coffee shop? Do you need to buy all of your groceries at a specialty food store? Do you need to be the first to try out the new bar that opened up down the street? While it’s ok to do all of these things selectively, moderation is key. By cutting back on buying coffee or only going to the specialty grocery store occasionally, you’ll see you can start saving money a little more easily. Saving is the key to relieving some of this stress about planning for your future.
They Save Last
Figure out a savings plan that you know you can commit to, and put this money aside first. One of the problems many people have with savings, is that they wait until they pay all of their bills, and allocate what may, or may not be left towards savings. By rearranging this thinking to saving money first, then living on the rest, you will have a better chance at reaching your savings goals. Start small and work your way up. If you can save $20 a week, great! Save it! If you can save $100 a month, even better! Hold yourself accountable to this plan and you’ll slowly start to see your savings account grow. This sets you up for a more stable future.
The bottom line – be conscious of what you are spending, cut back a bit and start investing in yourself and your future. Money can be stressful, but if you change your mindset around it, you’ll start to find that it’s not as stressful as you think. It’s never too late to start planning for your financial future.
Ande began her 20+ year career as an adviser and quickly realized that many people weren’t taking into account was how emotions play a huge factor in financial decision making. Leaving behind her practice to focus solely on educating both advisers and consumers alike, she became an expert in behavioral finance. Author, speaker, thought leader, and money educator, Ande is helping women to take control of their money.
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